Arts Row was built out of love and respect for artists everywhere. For the known and unknown, the trained and self-taught. For all who tirelessly dedicate themselves to honing their craft. Because of them, our lives are better.
Like most of you, we’d rather buy from artisans and quality craftsmen where we live. We even attend local performances too because we’re proud of where we’re from and the people who share our zip code. And we do it because we believe great art doesn’t have to come from far away.
But if you’re as much like us as we think, then you just get frustrated trying to find them. So, we set out to make it easy to find more of the local art and talent you love.
Here’s how it ties together.
If you’re like everyone else on the planet, we’re betting you head to the Internet to find what’s around you. The problem is, it takes a ton of time looking through pages of Google results to find who or what you want, even when it’s nearby.
So, we’ve fixed the pain of ’search and find’ for artists and the people closest to them by providing a place to come together. Arts Row makes it easy to discover, share, and promote nearby art and talent.
We know one of the biggest challenges for artists is the time, effort and money it takes to reach their audience.
So, we’ve made it our mission to ease the burden of marketing. We help artists build their fan base, following and income by showcasing their art and talent for free. No catch. No red tape.
Now anyone can find, buy, and experience more of what they love from local artists without hassle.
You can advertise with us too.
The idea for Arts Row came when the recession hit middle class America. Founder and teacher, Paula Soito, saw some of her student’s families struggle to keep from losing their homes.
That’s when a strong desire to help and a background in the arts led her to search for a solution to help solve a problem for both artists and the patrons who wanted to find them.
Families were trying, but nothing could stop the spiraling economy. A lot of them just couldn’t pay the bills and it was heartbreaking because they had become my friends.
About that time, a few of my students’ parents started selling their art on Etsy and Ebay. It was a great idea, leveraging their own talent for extra money. But after working all day they didn’t have time or energy left to package and ship. Plus, ecommerce fees ate up profits. It didn’t pay off and eventually they gave up.
What they needed was a lighter work load. One that eliminated fees, packaging and shipping. One that helped them connect offline too. One where they could gain a loyal, local following by reaching the people who lived right in their own communities.
So, with lots of help and support, Arts Row was created for the hard-working, devoted artists everywhere and the patrons and fans who love them most, their neighbors.